Pencil is an AI platform specialized in generating advertising creatives (images and videos) optimized for Meta, Google, YouTube, and social media. Ideal for marketers, brands, and agencies looking to speed up the production of high-performing ads, test creative variants, and leverage artificial intelligence to optimize campaign ROI. This guide covers all key features, benefits, pricing, alternatives, and answers the most common questions.
Automatic AI creative generation – Pencil creates ad images and videos from briefs, brand assets, and industry benchmarks, leveraging proprietary AI models and historical data.Automated A/B testing and creative optimization – Automatically generates creative variants, recommends those with the highest success likelihood, and enables easy testing on Meta and Google.AI copywriting and CTA optimization – The platform writes optimized headlines, texts, and calls to action for each channel and audience.Performance prediction – Pencil’s algorithm suggests which creatives will deliver the highest ROI based on real data and AI (Predictive Ad Performance).Brand asset manager – Manage all brand assets (logos, fonts, palettes, images) in one space to ensure consistency and speed.Direct integration – Export ads directly to Meta Ads, Google Ads, or other platforms, or download ready-to-use files.Advanced analytics and reporting – Analyze AI creative performance, compare variants, and export detailed reports for teams or clients.Pencil lets you generate, test, and optimize creatives quickly, automatically, and data-driven, improving results while reducing production time.
Step-by-step Guide: How to Use Pencil
1. Registration and access – Go to trypencil.com and create an account (free 7-day trial available).2. Upload brand assets – Upload logos, color palettes, fonts, and images, or choose from platform-suggested templates and assets.3. Generate AI creatives – Enter a brief (e.g., product, offer, message), choose the format (image, video, display, social), and let Pencil automatically generate creative variants.4. Select and test variants – Choose AI proposals best aligned with your brand. Test variants in A/B on Meta or Google Ads directly.5. Analyze and optimize – Use AI analytics to identify top-performing creatives, update briefs, or generate new ideas based on collected data.6. Export and publish – Export creatives to ad platforms or download for publishing anywhere.In minutes, you can produce dozens of creative variants, test, optimize, and generate advanced reports for your brand or clients.
Advantages and Disadvantages of Pencil
Advantages
Very fast creative production – Drastically cuts ad production time for Meta, Google, and social campaigns.AI copywriting and visuals – Creatives generated by AI models, optimized for specific channels and audiences.Automated testing – Suggestions and tests on creative variants to increase campaign ROI.Predictive analytics – AI predicts which creatives will have the greatest success before investing budget.Multi-brand and multi-user management – Great for agencies and large marketing teams.
Disadvantages
Price not suitable for micro-businesses – Plans start at $79/month.Limited visual customization compared to human designers – Fast AI but less “artistic” on very complex or luxury campaigns.Advertising focus only – Not a tool for organic creatives or pure branding.In summary: Pencil is perfect for those wanting to scale ad campaigns, test ideas, and quickly improve ROI.
Pricing and Plans
Starter – $79 USD/month, 5 brands, AI creative generation, asset manager, basic analytics.Pro – $199 USD/month, performance prediction, advanced analytics, unlimited users, priority support.Enterprise – On request, API, onboarding, security, and dedicated support.You can try Pencil free for 7 days. Prices may vary with promotions and seasonality.
Alternatives to Pencil
AdCreative.ai – AI creative generation for Meta, Google, LinkedIn, focused on e-commerce and performance.Canva AI Magic Design – Ideal for ad visuals, more customizable but less predictive.Bannerwise – Specialized in dynamic display creatives and automation for large brands.Creatopy – Creatives and animations for display/social with automation and collaboration options.Meta Advantage+ Creative – Meta’s native solution for automatic creative testing.Choice depends on ad channels, asset volumes, testing needs, and AI level required.
Pencil FAQs
What does Pencil do?
Automatically generates advertising images and videos with AI for Meta, Google, YouTube, display, and social.
How does performance prediction work?
AI suggests which creatives will have the best ROI based on real data and industry benchmarks.
Can I manage multiple brands?
Yes, you can manage multiple brands, assets, and users according to the chosen plan.
Does Pencil integrate with Meta Ads?
Yes, you can export creatives directly to ad platforms or download them ready to use.
How much does it cost?
From $79/month to $199/month, free 7-day trial available.
Is there a free trial?
Yes, 7 days with all main features.
Author
Nicolò Caiti
I made MarTech my profession. I work with artificial intelligence applied to digital marketing. In this blog, I analyze how AI is transforming the sector: improving web performance, optimizing digital strategies, and speeding up everyone's work. With years of experience in marketing automation and advanced customer journey management, I share practical insights, case studies, and best practices to help everyone make the most of AI's potential in their work.
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