Outplay is a sales engagement and multichannel sequence automation platform designed for SDRs, BDRs, and sales teams wanting to increase reply and conversion rates on email, phone, LinkedIn, SMS, and WhatsApp.
This guide explains how to use Outplay to orchestrate sequences, leverage AI, simplify workflows, and integrate every activity into your CRM.
You will find all features, a step-by-step guide, pros/cons, pricing, alternatives and FAQs: ideal for those who want to scale outreach in 2025.
True multichannel sequences – Email, calls, LinkedIn, SMS, WhatsApp managed in a single coordinated workflow.Advanced automation and AI – AI suggestions, automatic tasks, optimized follow-ups and reminders without manual work.Powerful analytics and A/B tests – Detailed monitoring of every step, sequence tests, reports on replies and conversions.Deep CRM integration – Bidirectional sync with Salesforce, HubSpot, Pipedrive, Gmail, Outlook, LinkedIn, Zapier.Suitable for any team size – Perfect for SDRs, startups, SME sales teams or structured companies.
Disadvantages
No free plan – No free plan, but a free demo is available. Advanced automation only on higher plans.Learning curve – Training is required to make the most of multichannel automation and analytics.Requires modern CRM – For smooth integration, Salesforce, HubSpot or Pipedrive usage is recommended.Privacy and data management – AI automation and WhatsApp/SMS sequences require attention to privacy policies and consent.In summary: Outplay is the ideal solution for those who want to truly manage multichannel outreach, scale outreach and coordinate SDR activities with intelligent automation and advanced analytics.
Step-by-step Guide: How to use Outplay
Registration and setup – Create an account on outplayhq.com, connect your CRM (Salesforce, HubSpot, Pipedrive) and select channels to integrate (Gmail, Outlook, LinkedIn, WhatsApp).Configure multichannel sequences – Choose AI templates, create your sequences across multiple channels, set rules for sending, follow-up, reminders and automated tasks.Customize and automate – Let Outplay suggest AI variations, personalize each step and automate activities, tracking and messages on every channel.Launch campaigns and monitor – Start sequences, monitor open/reply/conversion rates and let Outplay update your CRM pipeline in real time.Optimize and analyze – Use dashboards and reports to identify the most effective sequences, improve workflow and adjust strategy based on collected data.This way you can orchestrate multichannel outreach, automate the entire sales process and increase responses without ever losing control of your pipeline.
Advantages and Disadvantages of Outplay
Advantages
True multichannel sequences – Email, calls, LinkedIn, SMS, WhatsApp managed in a single coordinated flow.Advanced automation and AI – AI suggestions, automatic tasks, optimized follow-ups and reminders without manual work.Powerful analytics and A/B testing – Detailed monitoring of every step, sequence testing, reply and conversion reports.Deep CRM integration – Bidirectional sync with Salesforce, HubSpot, Pipedrive, Gmail, Outlook, LinkedIn, Zapier.Suitable for all team sizes – Perfect for SDRs, startups, SME sales teams, or structured enterprises.
Disadvantages
No free plan – No free plan but free demo available. Advanced automation only in higher-tier plans.Learning curve – Training needed to make the most of multichannel automation and analytics.Requires modern CRM – Salesforce, HubSpot or Pipedrive recommended for seamless integration.Privacy and data management – AI automation and WhatsApp/SMS sequences require compliance with privacy policies and user consent.In summary: Outplay is the ideal solution for those wanting to manage true multichannel outreach, scale sales outreach and coordinate SDR activities with intelligent automation and advanced analytics.
Pricing and Plans
Growth – $39/month/user. Unlimited sequences, multichannel automation, CRM integration, analytics, automated tasks and workflows.Enterprise – Price on request. All advanced features, customization, security, premium support, API and custom reporting.Prices updated June 2025, demo and custom offer recommended.
Alternatives to Outplay
Salesloft – Advanced sales engagement, sequence automation, analytics and coaching, multichannel but more enterprise focused.Outreach.io – Advanced sales automation workflows, A/B testing, templates, analytics and personalization for structured teams.Reply.io – Multichannel sequences, email/LinkedIn automation, templates, analytics, more suited to startups and flexible teams.Mixmax – Email automation, sequences and productivity for Gmail users; less powerful on pure multichannel.Other solutions – Groove, Apollo.io, Regie.ai: each with strengths on automation, AI, sales engagement, but Outplay remains top for multichannel flexibility and SDR orchestration.
FAQ on Outplay
What is Outplay for?
Manages and automates multichannel sales sequences, optimizes copy with AI and monitors results for SDRs, BDRs and sales teams.
Which platforms does Outplay integrate with?
Salesforce, HubSpot, Pipedrive, Gmail, Outlook, LinkedIn, WhatsApp, Zapier and other sales/CRM tools.
What are the main features?
Multichannel sequences, AI automation, tasks and workflows, analytics, call dialer, reporting and CRM integration.
Is Outplay GDPR compliant?
Yes, it complies with GDPR and international privacy laws.
How much does Outplay cost?
Growth $39/month/user, Enterprise price on request.
Is Outplay suitable for SMEs?
Yes, ideal for individual SDRs, startups, and sales teams of all sizes.
Author
Nicolò Caiti
I made MarTech my career. I work on artificial intelligence applied to digital marketing. In this blog, I analyze how AI is transforming the sector: improving web performance, optimizing digital strategies, and speeding up everyone’s work. With years of experience in marketing automation and advanced customer journey management, I share practical insights, case studies, and best practices to help all people make the most of AI’s potential in their work.I hope you find the answers you are looking for!
